What is a mood board, what role does it play in event design project and how it can affect on the client’s choice? Let’s find out!
Mood board is an inevitable part of every wedding design project and the most effective instrument to express your design ideas.
Well composed mood board reflect the atmosphere of the coming event and give the feeling that clients want to have from the wedding. This exact feeling causes their decision to work with you.
- why do you need a mood board
- how you can show the atmosphere of a wedding
- how to create a mood board. Tips & tricks
Why do you need a mood board
A mood board (or inspiration board) is a digital collage of ideas, visual presentation of a design project. It can include just about anything — photography, designs or illustrations, color palettes, textures. It’s a great tool for illustrating your idea.
It often happens that the clients clearly understand what they want, but can’t describe it because they don’t know name of styles, colors, and ornaments.
Your goal is to understand your clients and visualize their desires. The easiest way to do so is to create a mood board.
A good mood board solves several tasks at a time:
- it helps to communicate better inside your own team
- it expresses the idea and mood that clients are going to have at their events in a harmonic way,
- it helps to pick up decorative elements during the realization
How to show the atmosphere
Here are 3 main rules that will help to make an effective mood board and share your concept with the client:
1. One element - one photo
Two pictures of bouquets or three flower arches won’t help the client to make a decision, more likely just confuse him/her. As an event designer, you should understand which one of the possible photos will reflect your idea the best. Choose only one picture for each element.
2. Mind the light
One of the most common problems between the event designers is that the time of day of the mood board and real event are totally different. If you show the mood board of the wedding dinner, forget about the photos of beautiful glasses with sparkles of the rising sun. The light affects the atmosphere in a very strong way.
3. Time of the year and features of venues
Even if you have really big budget, it’s very difficult to make a juicy tropical wedding in a monumental classical restaurant, as well as summer garden theme in a tent during the winter. Always think about your venue and take it into account while developing your project.
How to create a mood board. Tips & tricks
- Name of mood board
- Color palette
- Additional images
- Company style
Using these simple rules will help you to create stylish and unique templates and be on the same page with the client. So go ahead and try to make your own mood board right now!